De Yong Adrian
Director
PT Asuransi Jiwasraya (Persero)
De Yong Adrian is the Marketing Director of PT Asuransi Jiwasraya (Persero). He began as Unit Manager at the organisation in 1983, assisting in the restructure of area, branch and regional offices and supporting the redevelopment of employee benefit programs for government agencies and private companies. He also developed new retail marketing operational processes at the organisation, which have been standardised as PICFMO (Planning, Implementation, Controlling, and Follow-up Marketing Operation).