A/Prof Sarah Jane Kelly

Director of External Engagement, UQ Business School

The University of Queensland

Sarah is an Associate Professor in Law and Marketing, the Marketing Discipline Leader & Director of External Engagement in the UQ Business School and an AIC Rapid Research Participant. She has interdisciplinary expertise in marketing, psychology and law and is globally known for her research and consulting sports marketing and law and has influenced national policy and practice in her fields.

Sarah is leading an interdisciplinary research Group at UQ in Trust, Ethics and Governance. She is a Visiting Fellow at Loughborough University, London. Sarah is also an educational specialist, having won awards for her tertiary teaching, and having led the UQ MBA program to a ranking of number 1 in Australasia and number 10 globally during her tenure as MBA Director from 2013-2017. She is widely published in the sports field, with recent projects including sports scandal impacts, sports corruption, sports integrity and governance, mega sporting event legacy, sponsorship metrics, women’s sport and Esports.

Sarah has led a global sports innovation accelerator at UQ, and has been a judge and mentor for two of these accelerators, including pitching finals during the NBA Allstars event in LA and the Commonwealth Games. Sarah holds several non-executive directorships, including as Deputy Chair of the Brisbane Lions AFL Football Club, Tourism and Events Qld, Events Management Qld, The Gregory Terrace Foundation and the Wandering Warriors. She is also a member of the Australian Institute of Company Directors National Education Advisory Board and the State Minister’s Sport Advisory Council.