Research exists about the influence of formula milk advertising on mothers’ attitudes and beliefs about infant formula. This study will compare the effects of exposure to formula milk advertising on mothers of young babies, and the people who influence their feeding decisions. These include peers, relatives and health professionals. Attitudes of health professionals will also be studied.
This project will combine the expertise held by Indonesian researchers with that held by Australian researchers to investigate a shared problem, facilitating bilateral capacity building and providing pilot data that will inform the development of more effective breastfeeding policy instruments and practice guidelines.